subscribe: Posts | Comments | Email

Welcome to the Grand Tour 2007

Comments Off on Welcome to the Grand Tour 2007

Welcome to the Grand Tour 2007

The 52nd International Art Exhibition of La Biennale di Venezia, Art 38 Basel, documenta 12, skulptur projekte münster 07 …are pleased to invite you to the Grand Tour of the 21st century

Welcome to the Grand Tour of the 21st Century

Grand Tour 2007 Once every ten years there is a very special constellation for all those interested in art: three of the major exhibitions of contemporary art and one of the leading art fairs in the world are all held in the same summer. In June 2007 the 52nd International Art Exhibition of the Biennale di Venezia ( ), Art 38 Basel ( ), documenta 12 ( ) and skulptur projekte münster 07 ( ) are all opening in quick succession – providing an ideal opportunity for an art excursion right through Europe in the summer of 2007.

In a number of meetings held between the four institutions since 2006 to discuss this opportunity, a dialogue began for the first time about the institutions’ respective organisational structures and working methods. This exchange produced a number of ideas for communicating this special summer of art and, above all, the Grand Tour 2007 initiative.

The Grand Tour 2007 initiative aims to inspire visitors to attend the three exhibitions that are held every two, five and ten years in Venice, Kassel and Münster, as well as the annual art fair in Basel , and to make the planning of their trip as simple and stress-free as possible.

The shared online platform – an allusion to the tradition of the classical European educational tours undertaken in the 18th and 19th centuries, with a preference for destinations in Italy – provides basic information and services for all visitors, for the art tourist as much as for the art professional. The service is to make planning an individual route through the summer of art 2007 a more simple process, both for the previews in June and for the exhibitions open to the public in Venice, Kassel and Münster throughout the summer months and into the autumn.

The website integrates various web portals, and provides art tourists with invaluable support in the organisation of their trip and in booking flights, hotels or shuttle services.

The four partners will communicate the idea of the Grand Tour 2007 outside Europe in particular, too, in Asia, in Africa, in Latin and North America and in the Near East in order to win an international audience from all over the world for this art tour through Europe – an opportunity that only arises once every ten years.

Last 5 posts by Marina Reyes Franco

Comments are closed.