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The "IT" Factor

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itThe “IT” Factor: What Makes Something Hot? A Hot Button! Panel presented by the New Museum join the New Museum and five legendary tastemakers as they break down the cult of cool and give insight into their participation in its creation: Clarissa Dalrymple, talent scout; Mayer Rus, Design Editor, House & Garden; Francesco Vezzoli, artist; Anthony Vidler, architectural historian; and Irma Zandl, trendspotter and Principal, The Zandl Group. This panel will be moderated by Laura Hoptman, Senior Curator at the New Museum. The panel will also feature the first U.S. viewing of Francesco Vezzoli’s newest video, Marlene Redux: A True Hollywood Story! (2006, Courtesy Collection François Pinault).

The “IT” Factor: What Makes Something Hot? will take place on Wednesday, March 28, 2007, from 6:30 – 8PM, and address the zeitgeist, charisma, and the herd mentality in the worlds of art, architecture, design, and fashion.

The “IT” Factor is the third in a series of popular Hot Button! panels, presented in anticipation of the reopening of the New Museum at 235 Bowery in late 2007, and represent the spirit of an institution dedicated to new art and new ideas, and ready to embrace debate. The Hot Button! panels are designed to encourage frank conversation on issues widely discussed in private but less candidly so in the public arena.

Organized by the New Museum in association with the School of Art at The Cooper Union, these panels are held in the Great Hall at The Cooper Union, 7 East 7th Street at Third Avenue. Tickets will be available for purchase at the door. More information can be found at or 212-219-1222.

The New Museum’s Hot Button Topic Panels are generously supported by Altria Group, Inc.

The New Museum receives lead general operating support from Carnegie Corporation of New York, New York City Department of Cultural Affairs, New York State Council on the Arts, and the trustees and members of the New Museum. Additional support provided by American Express, Bloomingdale’s Fund of the Federated Department Stores Foundation, Con Edison, Goldman, Sachs & Co., Merrill Lynch & Co., and May and Samuel Rudin Family Foundation.

The “IT” Factor: What Makes Something Hot?
A Hot Button! Panel presented by the New Museum
Wednesday, March 28, 2007
The Great Hall at The Cooper Union
7 East 7th Street @ 3rd Avenue, NYC
Free for New Museum members and Cooper Union students and faculty.

New Museum
210 11th Avenue, 2nd Floor
New York, NY 10001

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